Banking On "Change"


I'm sure I'm not the only one who's noticed how many local and perhaps national chain stores have been banking on Obama's "change" campaign. Tossing around the term like a loose freshman girl at the local state university frat party. I don't really have a problem with it per se, but it's really corny and has the opposite affect on advertising to me.

3 comments:

parallel_lovers | May 18, 2009 at 9:06 PM

Nice metaphor. I agree though, I think the term has lost its meaning.

le chat noir | May 18, 2009 at 9:11 PM

Agreed. Would have loved to read an in depth article about this.

Nonetheless, good post.

Michael | May 20, 2009 at 4:59 AM

Pepsi changed its logo to what is essentially a rip-off of Obama's logo. Advertising execs aren't the most original lot.

On the other hand, has anyone noticed all the retro logos being brought back? Oreos, Ritz Crackers and Mountain Dew have all gone retro and I saw a bunch of ads at Target that looked like they were from the 1950s. Now that's advertising campaigning I can approve of.